safety eyewear through a fashion-based retail lens.
Style has always been an overlooked concern of the users of safety gear.
When tasked with increasing market share of 3M’s SecureFit safety eyewear it wasn’t just about the safety industry–it was also the fashion and sunglasses industry.
The more you want to wear protective eyewear, the more effective it is.
“I put them on because they make me look cool. I keep them on because they work.”
DESIGNED TO STAND OUT
After recreating the safety glasses in 3D, we were able to create endless video and photo assets to demo/promo features and produce beautiful photorealistic spreads in print and digital applications.
The campaign combines industry leading performance, an amazingly comfortable fit, and style as bold as the people who wear them.
To literally standout we designed a brochure that doubled as a takeaway at tradeshows and product leave-behind for the salesteam.
Custom-engineered diecuts allow the SecureFit eyewear to snap into place on the brochure. SecureFit is made to fit any face, so we photographed ten models with varying face sizes and shapes. On the back we detailed the specs for placing orders.
