Stroke of Beauty is the creation of Beauty-industry royalty. When they came to EVINE, they had a fairly clear vision of the brand personality: an artistic, individualistic brand that's all about making your significant mark.
I was thrilled to partner in the early stages of making this brand come to life on its first major platform, EVINE digital network. By concepting directly with the founders I was able to dig into how the creative should play out here at EVINE on an intimate level.
We filmed and photographed together, but more importantly, this brand and team EVINE created together.
Art direction for photography, video, set design, and motion graphics.