GOAL: bring a playful british cosmetic brand to life at evine
DIRECTED AND PRODUCED
DIRECTED CREATIVE ACROSS
Planning & Strategy //
Production Studio (Video, Photo, Styling)
Post (Motion Graphics, Video Edit, Photo Retouching)
Design (Inet, Email, On-Air)
Copy (General verbiage tone, promo scripts)
Implementation teams //
i wanted to bring the brand literally to life for launch
the conversation went like:
to my vp: "If i find a raven... can i bring it into the studio?
VP: "... fine ..."
me: "Cool, can I have budget?"
VP: "you can have this $5 bill."
inspired by the playful brit persona of the brand, i went all totally-my-dad style and pulled inspiration from monty python to deconstruct the brand's illustrations and create a motion graphics spot.