GOAL: bring a playful british cosmetic brand to life at evine

 

DIRECTED AND PRODUCED

Promo commercial

Advertising photography

Print

 

DIRECTED CREATIVE ACROSS

Planning & Strategy //
Marketing
Internal Merchants
External Vendor

Creatives //
Production Studio (Video, Photo, Styling)
Post (Motion Graphics, Video Edit, Photo Retouching)
Design (Inet, Email, On-Air)
Copy (General verbiage tone, promo scripts)

Implementation teams //
Digital, inet
Broadcast
Email
Social

 

THE raven

i wanted to bring the brand literally to life for launch

the conversation went like:

to my vp: "If i find a raven... can i bring it into the studio?
VP: "... fine ..."
me: "Cool, can I have budget?"
VP: "you can have this $5 bill."
Me: "cool."


Basically.

promo commercial

inspired by the playful brit persona of the brand, i went all totally-my-dad style and pulled inspiration from monty python to deconstruct the brand's illustrations and create a motion graphics spot.

 

Bird plot twist at the end.


Advertising photography

RAVEN

yes, we really did get the raven to hold mascara in his beak. yes, it was the only time i've cried on set.

Product photography

bringing the brand's iconic illustrations to life with cheeky 3d elements. 


BEHIND THE SCENES

Because, raven


Honored to work alongside creatives who humor me down the rabbit hole...


Motion Graphics // Dave Johnson
Video // Eric Ziebarth
Edit // Jim Jaeger
Copy // Kristen Mortenson

Photo // Keenan Blaisdell
Styling // Maggie Witter
Retouching // Katie Joachim