GOAL: launching a new beauty show on the evine network

 

DIRECTED AND PRODUCED

Logo

Promo commercial

Advertising photography

On-air set

 

DIRECTED CREATIVE ACROSS

Planning & Strategy //
Marketing
Internal Merchants

Creatives //
Production Studio (Video, Photo, Styling)
Post (Motion Graphics, Video Edit, Photo Retouching)
Design (Inet, Email, On-Air)
Copy (General verbiage tone, promo scripts)

Implementation teams //
Digital, inet
Broadcast
Email
Social

 

Promo commercial

Directed VIDEO, MOTION GRAPHICS DESIGN, AND SCRIPT.


 

MODEL PHOTOGRAPHY

used in digital, print, and on-air assets.

On-Air Set

Designed 4' x 8' panels of the model photography to be incorporated into the set diesng. determined the look and feel of the wood paneling + led lights in a mockup.


Honored and proud to work alongside of these talented creatives & colleagues who humor me every single day down the rabbit hole...

EVINE Hosts // Heather Hall Evine & Erin Newburg Evine

Brand Director // Christina Lozano

Creative Director // Jency James
Video // Troy McCall
Motion Graphics // Ian Peters, Romeo Azar
Edit // Jake Henningsgaard
Photographer // Keenan Blaisdell
Stylist // Maggie Witter
Retouching // Katie Joachim

Set Design & Build // Justin Pratt, Tobias Miller, Levi Burns

Makeup // Julie Lam
Hair // Jonathan Gibson

Models //
Devon Ericksen, Moore Creative
Ebani B, Moore Creative
Ashlee Blake, Agency
Toya Farrar-Orr, Agency