VG-responsive group 1_EVOTE.jpg

GOAL: DEVELOP A BRAND to launch EVOTÉ, a skincare line focussed on nighttime application and daytime protection. 

 Irena & Nik James, creators of EVOTÉ

Irena & Nik James, creators of EVOTÉ

 

DIRECTED AND PRODUCED

Promo commercial

Show open

Ted Talk series

Advertising photography

.com Learning Page

On-air set

 

DIRECTED CREATIVE ACROSS

Planning & Strategy //
Marketing
Internal Merchants
External Vendor

Creatives //
Production Studio (Video, Photo, Styling)
Post (Motion Graphics, Video Edit, Photo Retouching)
Design (Inet, Email, On-Air)
Copy (General verbiage tone, promo scripts)

Implementation teams //
Digital, inet
Broadcast
Email
Social

 

Promo commercial & SHOW OPEN

Directed VIDEO, MOTION GRAPHICS DESIGN, AND SCRIPT.

In both the promo and show open I built out the atmosphere with controlled and graceful movements. The visuals have a touch of magic, almost unworldy. When thinking about the music, and especially voice over work, I wanted the same fluid grace and ethereal feeling to be present.

 

 

 

TED TALK series

SET DESIGN, MOTION GRAPHICS DIRECTION.

For supporting video content we produced a series of learning Ted Talk style videos with EVOTÉ's creators, Irena and Nik James.

Co-Producers // Tara Blackwell, Lindsay Goodwin


Advertising photography

MODEL

Fresh faced and hydrated. KINO FLO TO CREATE UNIQUE CATCHLIGHTS IN THE MODEL'S EYES.

Product

atmospheric galaxy with a bit of futuristic magic. retouching live on-set as we did proof of concept shooting.


VG-Website_Evote.jpg

MICROSITE

LIVE PRIOR TO LAUNCH ON THE NETWORK, CUSTOMERS WERE INTRODUCED TO THE EVOTE BRAND VIA A PACKAGE INSERT THAT HAD A SAMPLE OF THE PRODUCT AND A CTA TO THIS LEARNING PAGE. 


ON-AIR sEt

evoteset_2.jpg
  Produced photography for the product display wall

Honored and proud to work alongside of these talented creatives & colleagues who humor me every single day down the rabbit hole...

Promo / Show Open / Content VIdeos
Video // Eric Ziebarth & Troy McCall
Motion Graphics // Ian peters
Script // Kristen Mortenson
Edit // Jake Henningsgaard
Model // Abby Ashbacher with Moore Talent
HMU // Julie Lam with Wehmann
VO // Nicola Barber

Ted Talks Content Videos
Co-Producers // Tara Blackwell & Lindsay Goodwin
Set & atmosphere concepting // Vanessa Gadberry

Photography
Photo // Keenan Blaisdell
Retouching // Vanessa Gadberry
Retouching assist // Katie Joachim
Model // Abby Ashbacher with Moore Talent
HMU // Julie Lam with Wehmann

.Com Learning Page
Front End Dev // Craig Brown
Copy // Kristen Mortenson

On Air Broadcast Sets
Set Design // Toby Miller
Set Build // Justin Pratt, Levi Burns
AD // Vanessa Gadberry
Snapshot // Rachelle Workman