BRANDING & launchING EVOTÉ, a skincare line focussed on nighttime application and daytime protection.
Irena & Nik James, creators of EVOTÉ
DIRECTED AND PRODUCED
Promo commercial
Show open
Ted Talk series
Advertising photography
.com Learning Page
On-air set
DIRECTED CREATIVE ACROSS
Planning & Strategy //
Marketing
Internal Merchants
External Vendor
Creatives //
Production Studio (Video, Photo, Styling)
Post (Motion Graphics, Video Edit, Photo Retouching)
Design (Inet, Email, On-Air)
Copy (General verbiage tone, promo scripts)
Implementation teams //
Digital, inet
Broadcast
Email
Social
Promo commercial & SHOW OPEN
Directed VIDEO, MOTION GRAPHICS DESIGN, AND SCRIPT.
Atmosphere is achieved through controlled and graceful movements. VO and music have fluid grace to build the ethereal energy.
TED TALK INSPIRED
SET DESIGN, MOTION GRAPHICS DIRECTION.
For supporting video content we produced a series of learning Ted Talk style videos with EVOTÉ's creators, Irena and Nik James.
Co-Producers // Tara Blackwell, Lindsay Goodwin
Fresh faced and hydrated. Kino flo as catchlights.
Atmospheric galaxy with futuristic magic.
retouching live on-set as we did proof of concept shooting.
MICROSITE
Prior to the launch on the network, customers were introduced to the brand via a package insert that included a sample of the product and a cta to this learning page.
ON-AIR sEt
Created with talented creatives & colleagues.
Promo / Show Open / Content VIdeos
Video // Eric Ziebarth & Troy McCall
Motion Graphics // Ian peters
Script // Kristen Mortenson
Edit // Jake Henningsgaard
Model // Abby Ashbacher with Moore Talent
HMU // Julie Lam with Wehmann
VO // Nicola Barber
Ted Talks Content Videos
Co-Producers // Tara Blackwell & Lindsay Goodwin
Set & atmosphere concepting // Vanessa Gadberry
Photography
Photo // Keenan Blaisdell
Retouching // Vanessa Gadberry
Retouching assist // Katie Joachim
Model // Abby Ashbacher with Moore Talent
HMU // Julie Lam with Wehmann
.Com Learning Page
Front End Dev // Craig Brown
Copy // Kristen Mortenson
On Air Broadcast Sets
Set Design // Toby Miller
Set Build // Justin Pratt, Levi Burns
AD // Vanessa Gadberry
Snapshot // Rachelle Workman