GOAL: DEVELOP QUICK-READ CREATIVE FOR a 27-ITEM VENDOR BUY-IN HOLIDAY CAMPAIGN
DIRECTED AND PRODUCED
DIRECTED CREATIVE ACROSS
Planning & Strategy //
Production Studio (Video, Photo, Styling)
Post (Motion Graphics, Photo Retouching)
Design (Inet, Email, On-Air)
Implementation teams //
THE LOGO + photography
designed in 2d, i worked with the motion graphics team to bring into 3d.
Because each product was vastly different to the next, I used the logo as the campaign's anchoring creative in the video stingers and digital assets. I retouched live on set while photographing the product in order to concept the interaction with the final 3D logo.
.GIFS FOR GIFTS
Honored to work alongside creatives who humor me down the rabbit hole...
3D Logo Design + Motion Graphics // Ian Peters
Photography // Kris Drake, Keenan Blaisdell
Retouching Assist // Katie Joachim