GOAL: DEVELOP QUICK-READ CREATIVE FOR a 27-ITEM VENDOR BUY-IN HOLIDAY CAMPAIGN

 

DIRECTED AND PRODUCED

Logo

Stingers

Advertising photography

Animates .gifs

 

DIRECTED CREATIVE ACROSS

Planning & Strategy //
Marketing
Internal Merchants

Creatives //
Production Studio (Video, Photo, Styling)
Post (Motion Graphics, Photo Retouching)
Design (Inet, Email, On-Air)

Implementation teams //
Digital, inet
Broadcast
Email
Social

 

THE LOGO + photography

designed in 2d, i worked with the motion graphics team to bring into 3d.

 

Because each product was vastly different to the next, I used the logo as the campaign's anchoring creative in the video stingers and digital assets. I retouched live on set while photographing the product in order to concept the interaction with the final 3D logo.

 

.GIFS FOR GIFTS


Honored to work alongside creatives who humor me down the rabbit hole...

3D Logo Design + Motion Graphics // Ian Peters
Photography // Kris Drake, Keenan Blaisdell
Retouching Assist // Katie Joachim