GOAL: REJUVENATE THE SKINN COSMETICS BRAND AT EVINE, TO VISUALLY RELAUNCH DURING THE 9TH ANNIVERSARY

 

DIRECTED AND PRODUCED

Logo

Graphic design die cuts

Promo commercial

Mini series

Advertising photography

Spin 2 Win wheel

 

DIRECTED CREATIVE ACROSS

Planning & Strategy //
Marketing
Internal Merchants
External Vendor

Creatives //
Production Studio (Video, Photo, Styling)
Post (Motion Graphics, Video Edit, Photo Retouching)
Design (Inet, Email, On-Air)
Copy (General verbiage tone, promo scripts)

Implementation teams //
Digital, inet
Broadcast
Email
Social

 

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Logo Design

designed in 2d and directed the design in motion graphics. the logo was used in digital assets, to bookend video content, and the on-air anniversary shows.

 

 

Promo commercial & mini series

Co-produced the palm springs shoot, scripting and directing the promo + mini series, rough cut the edit, sound design, graphic design, and directing the motion graphics.


Showcasing a "Day in the Life of Dimitri James" in a comically extra way ala reality TV filming. 

We flew out to Dimitri's home in Palm Springs to join a crew from LA for one day of filming to produce one promo commercial and ten episodes for a mini series.

Co-Producer // Lindsay Goodwin

 
 
 

Advertising photography

dimitri in palm springs

Glossy and polished photography of Dimitri around his home in several of our mini episode locations. Used in digital assets and on-air for his Anniversary.

Product photography

Colors, textures, and designs that are reminiscent of Palm Springs. playful die cuts and cleverly styled product to match Dimitri's entertaining on-air personality.


ON-AIR EXPERIENCE

refreshed the on-air set photography. 

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  Produced photography for the product display wall

Spin 2 win wheel

Produced photography and designed Dimitri's Spin to Win Giveaway Wheel

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Honored to work alongside creatives who humor me down the rabbit hole...

Photography // Kris Drake, Keenan Blaisdell
Product Styling // Kendra Berger, Maggie Witter
Retouching // Katie Joachim
Video // Erik Ziebarth
Styling // Maggie Witter
Edit // Jake Henningsgaard
Motion Graphics // Ian Peters

Palm Springs crew for promo+mini series
Co-Producer // Lindsay Goodwin
DP // Brian Winckler
Audio // Tom Curley
1st Assistant // Blass De Blas