launchING the intimacy market ON HOME SHOPPING TELEVISION
DIRECTED AND PRODUCED
Logo
Graphic design
Introduction video
Commercial promo
Advertising photography
.com shopping microsite
Social - branded Instagram
CREATIVE ACROSS
Planning & Strategy //
Marketing
Public Relations
Internal Merchants
External Vendors
Creatives //
Production Studio (Video, Photo, Styling, Models)
Post (Motion Graphics, Video Edit, Photo Retouching & Manipulation)
Design (Inet, Email, Instagram, On-Air)
Copy (General verbiage tone, promo scripts)
Implementation teams //
Broadcast
Digital, inet
Email
Social
striking. to capture the 50 shades of magic that captivated women across the country. abstract. for her discretion. artful. to QUESTION MORE.
THE LINGERIE
Being sexy for yourself is all-encompassing. Singing, belly-laughter. Quiet. Loud. Soft and strong.
Models' bodies were not altered in post: each woman is shown as the honest power she is.
The promo commercial
while the introduction video honed in on the message, the promo commercial leads with visuals.
Evine After Dark INSTAGRAM
CURATION TO ATTRACT a new audience and let her know evine has entered the intimacy market
–
A space for existing customers to visually explore the themes of empowerment, education, and fulfillment that fuel evine after dark.
This concept wouldn't be possible without the leadership of our CMO Nicole Ostoya and Christina Lozano as Evine After Dark's Brand Director.
Produced with talented creatives & colleagues.
Photography // Kris Drake, Keenan Blaisdell
Video // Eric Ziebarth
Model Styling // Jen Sonibare, Kendra Berger
Product Styling // Maggie Witter, Jen Sonibare
Video Edit // Jake Henningsgaard
Motion Graphics // Ian Peters
Copy // Mike Sorenson
Front-End Dev // Jared Ringold
Social Strategy // Jamie Guse